What Is Sparkplug Marketing?
Sparkplug Marketing is Consult Rushworth's packaged monthly marketing service — designed to make professional digital marketing accessible to small businesses at every budget level.
Instead of a custom retainer that requires lengthy negotiations and a minimum 6-month commitment, Sparkplug offers four clearly defined tiers with transparent pricing and a defined scope of work. You know exactly what you're getting, and you can start or stop at any time.
The Four Tiers
Ultra Lite — $500/month
Best for: Businesses that want a strong online presence without a large marketing budget.
The Ultra Lite package establishes and maintains your digital foundation:
- ▸1 social media post per week
- ▸2 email campaigns per month
- ▸Google My Business management and optimization
- ▸Monthly performance report
This is the right starting point if you've never invested in marketing before, or if you're a solo operator who just needs someone to keep your online presence active and professional.
Lite — $750/month
Best for: Businesses ready to invest in organic growth through SEO and content.
Everything in Ultra Lite, plus:
- ▸2 social media posts per week
- ▸1 blog post per month (for SEO)
- ▸Google Search Console monitoring
- ▸Basic SEO optimization
The Lite package adds the content engine that drives long-term organic search traffic. If you want to rank higher on Google without paying for ads, this is where to start.
Medium — $1,500/month
Best for: Businesses ready to actively drive leads and sales through paid and organic channels.
Everything in Lite, plus:
- ▸3 social media posts per week
- ▸2 email campaigns + 2 SMS campaigns per month
- ▸2 blog posts per month
- ▸2 active ad campaigns (Google or social)
- ▸Reputation management (review generation)
The Medium package is where most businesses see a significant inflection point. The combination of content, ads, and reputation management creates a compounding growth effect.
Pro — $3,500/month
Best for: Businesses that want a full-service marketing team managing all channels.
Everything in Medium, plus:
- ▸5 social media posts per week
- ▸4 email campaigns + 2 SMS campaigns per month
- ▸3 blog posts per month
- ▸3 active ad campaigns
- ▸Monthly website updates
- ▸Quarterly strategy review
The Pro package is for businesses that are serious about growth and want Consult Rushworth operating as their dedicated remote marketing department.
Which Package Is Right for You?
Here's a simple framework:
| Annual Revenue | Recommended Package |
|---|---|
| $500K – $1M | Lite or Medium |
| $1M – $3M | Medium or Pro |
| $3M+ | Pro |
The right package also depends on your goals. If you're focused on brand awareness and organic growth, start with Lite. If you need immediate leads, Medium or Pro with active ad campaigns will deliver faster results.
How to Get Started
All Sparkplug packages are month-to-month with no long-term contract. View full package details or contact us to discuss which tier is the best fit for your business.
